7 tips to sell your home with video marketing

Video marketing powers online engagement

Video Marketing Powers Online Engagement

Selling any property can be a daunting prospect at the best of times. Here’s 7 tips to sell your home with video marketing.

There are many decisions to be made when it comes to selecting and agent, agreeing on a sale price and setting a commission fee. But that said and done, the question then becomes, what you can do to push through the noise to better attract potential buyers and streamline the sales process. To reduce your days on market and get your home sold sooner. The answer? Property Video Marketing. Here’s seven tips to make it work for you:

1.Don’t throw out all of your traditional marketing Especially local area promotion. Instead use video to enhance your professional property photography and integrate your video into all your other promotional platforms.

Social media

2.Get your price right

 

You can promote your property brilliantly with video giving it the edge in your local market in terms of exposure, enquiries and inspections. But that’s where it ends and ultimately buyers will buy the property that represents the best value for them. They compare. Your best bet in using the power of video is to get your price strategy in the sweet spot so that you attract multiple buyers competing against each other to buy. A skillful will know how to negotiate a top sale value, often above listed price when you follow this strategy.

3.Keep it simple like this

Video Marketing Powers Buyer Engagement

The higher you aim the further you have to fall. Your aim is to get your property sold not win an academy award. While some professional expertise and attention to detail are needed to create high quality property photography and video, an effective property marketing video can be done simply and often less is more. Take a look at the minimalist approach taken with the above video and you will get an idea of what I am talking about. This one had over 1000 views in 3 days using a combination of social media and email marketing.

 

Top real estate Agent

4.Focus on the property not the agent

What are we selling here? The agent or the property? Real Estate Video should give the viewer an opportunity to dream about what they would do with the space. If you get the feeling that the agent is selling their personality or agency. Using your property video as a tool to find more home sellers then you are probably right. The home needs to take center stage here. Particularly if you are paying for it. Are you paying for it? More on that later.

5.Get the music right

Think about the emotion and mood you want the viewer to feel. Think about our target buyer. Match the property style and target buyer type to the mood the music can create for you. Remember people buy on emotion.

Top real estate Agent

6.Share and promote it locally

80% of buyers are buying within their local area. Social media gives you the opportunity to spread the word locally. This is your chance to spread the word among your friends and friends of friends in the local area. That’s powerful. Make sure that your agent uses social media and gives you the opportunity to participate in your social networks.

7.Don’t pay for it

In the digital age, more and more home sellers are waking up to the reality that newspaper advertising is unnecessary. So now we see franchise real estate agencies selling expensive on-line digital and video packages to replace this income stream. Hint they make a profit margin on each video they persuade a home seller to make. If video is going to help sell your home shouldn’t the agent’s share the risk with you in marketing your property? After all, that’s what you pay them commission for isn’t it? Agents should be paid for results in getting your home sold.

The benefits of property video marketing are plenty. I hope these hints help you sell your home sooner, at a higher price and without spending a fortune.

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Anderson Family Real Estate is an innovative independent real estate agency and family run business. We offer No Risk Selling with no upfront advertising costs. Our focus is on digital marketing with a strong local footprint in the Bayside suburbs of Sandgate, Shorncliffe, Brighton, Deagon and on the Redcliffe Peninsular and surrounding suburbs.

 

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7 tips to sell your home with video marketing